SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & Learning | Equality, diversity & inclusion | International engagement | Tourism
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility Creative development | Developing community links | Enjoyment | Entertaining | Image Enhancement| PR opportunities | Staff relations & development
Glasgow International Festival of Contemporary Visual Art (GI Festival) is Scotland’s largest festival for contemporary art, taking place every two years across the city. Blending the elements of a major visual arts biennial with an open submission programme for artists and curators based in the city, it is a unique event in the European art calendar.
The GI Festival is known for combining the international and the local, with events and exhibitions taking place in both large-scale public venues and smaller, less conventional spaces. This approach is distilled into the Supported and Open Glasgow Programmes, strands of the festival featuring exhibitions and projects that successfully apply for seed funding following an open call out for entries.
In 2018 there was an unprecedented wave of applications for support from Glasgow-based artists, curators and organisations. While this enthusiastic response and the desire to become involved was welcome, the 1,000 plus applications far exceeded the funds available for allocation. This led to a search by GI Festival for a sponsor in sync with their aims and values, who would be both attracted and reassured by the opportunity to secure match funding through the C&BS Fund.
A connection made between Andrew Mickel (Group Director) and Glasgow International’s Artistic Advisory Group, led to a meeting to explore a partnership and resulted in the development of a full sponsorship agreement. Property and construction company, Mactaggart & Mickel, are a family-owned firm, operating from Glasgow for nearly a century. With an established reputation for philanthropy (the company runs its own Building Communities Fund for good causes close to their developments) a partnership within the arts, however, was new territory. Mactaggart & Mickel’s commitment to investing in living spaces that are both affordable and of high quality aligned with the GI Festival’s commitment to investing in artist-led practices and spaces, along with grassroots initiatives. Both partners quickly recognised their shared vision of building on Glasgow’s reputation for integrity, power and vibrancy in its artistic and wider communities, and their shared values of innovation and creativity.