We make investments for sponsorships where funds, goods or services are provided by the business organisation in exchange for certain rights or benefits provided by the culture organisation that may be used for competitive advantage.
Our investments are made to enable the culture organisation to provide the business organisation with additional rights or benefits relating to a separate project or aspect of their work, helping to enhance the impact and reach of the partnership.
While many culture and business sector partners show clear overlaps in interest or ambition, others display less obvious connections… but still deliver outstanding results. In culture and business, as in life, sometimes the most unlikely unions can turn into the greatest partnerships!
The following tips are drawn from our training courses on business sponsorship.