SOCIAL, CIVIC & ECONOMIC VALUE
Community & social empowerment | Education & learning | Environment | Equality, diversity & inclusion | Health & wellbeing | Tourism | Young people
BUSINESS PARTNER BENEFITS
Business and/or brand name awareness | Corporate social responsibility (CSR) | Developing community links | Enjoyment | Entertaining | PR opportunities | Staff relations & development
Following the restrictions of the pandemic, spring 2022 saw the welcome return of the Edinburgh Science Festival to its usual Easter holiday slot, with the theme ‘Revolutions’ leading a programme of activities, trails, events and exhibitions across Edinburgh, celebrating revolutions in science and ideas.
Sponsorship from Cirrus Logic, match funded by the C&BS Fund, enabled the creation of several key activities including the Wild Scotland photography exhibition on Portobello Promenade, exploring the unique diversity of Scotland’s landscapes, flora and fauna and the relationships between them; Elemental – an immersive, multi-sensory experience about the elements using interactive visual art and music – at Summerhall; and the Family Activities Hub at the City Art Centre, where the venue is transformed into a five-floor science playground for 3-12 year olds, with a strong influence of arts and heritage in both atmosphere and activities. In addition, the sponsorship supported two related activities: ‘Consumed – Not Costing The Earth’ on the Mound – exploring the impact of unsustainable consumer consumption on the plant – and ‘Datasphere’ in the Grand Gallery of the National Museum of Scotland, an exhibition exploring personal, local and global reliance on data and asking whether access to this was a good thing.
Cirrus Logic has supported the Edinburgh Science Festival as its Headline Sponsor for over 10 years, following an initial introduction from a member of the Festival’s board, and has recently become a venue sponsor too. Both organisations see the relationship as more than simply sponsorship, describing themselves as ‘true community partners’. And, in many ways, they are very natural partners too, with the Festival’s mission to ‘inspire, encourage and challenge people of all ages and backgrounds to explore and understand the world around them’ aligning closely with Cirrus Logic’s desire to promote STEM (Science, Technology, Engineering, Maths) to young minds.
The partnership brings clear benefits to each organisation. Having a company with the profile of Cirrus Logic as their Headline Sponsor gives the Festival leverage to attract other sponsors as well as the funding required to expand and deliver the range and quality of activities on offer. In turn, Cirrus Logic can raise awareness of their brand to new audiences and emphatically demonstrate their philanthropic commitment to the Edinburgh community. Cirrus Logic employees are proud and enthusiastic supporters of the partnership too, enjoying the opportunity to attend the city’s largest and most important science-oriented public event with their families.