Training & Events

Sponsorship Matters | Introduction to Sponsorship

Are you considering corporate fundraising for the first time but not sure where to start? This introductory course, led by Alice Samtoy, covers the fundamentals of sponsorship. 

Designed to be a first step into corporate fundraising, this live classroom online course offers an overview of essential sponsorship knowledge along with practical skills to help you develop successful sponsorships.

The session aims to enable you to assess your organisation for corporate fundraising opportunities, understand the risks and opportunities, and learn how to prepare compelling proposals and a prospect pipeline. 

What will you learn? 

Over this three-hour online session, you’ll explore: 

  • what is sponsorship and why do companies sponsor 
  • the pros and cons of corporate fundraising 
  • different types of sponsor benefits 
  • understanding what you can offer 
  • the process for securing a sponsor, including timescales 
  • sponsorship budgets and pricing 
  • identifying and approaching prospects 
  • developing a proposal that is sponsor-centric 
  • account management – how to deliver and renew sponsorships 
Who is it for? 

This course is ideal for fundraisers wishing to expand their development into corporate fundraising and needing some fundamental skills and knowledge. Suitable for fundraisers, volunteers and Board members. 

I highly recommend Alice's course. There is lots of depth and knowledge, that has been learnt through her years of successful experience, that is difficult to find elsewhere.
Course participant, National Museums Scotland

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Tuesday 8 October 2024
Time: 9.30am-12.30pm
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses


Alice Samtoy



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