Training & Events

Fundraising Matters | Introduction to Fundraising

Are you new to the fundraising environment and looking for information, insight and advice? This introductory live classroom online course, led by Pam Judson, gives you the best possible foundations for framing your big ‘ask’.

Using a mix of case studies, presentations and discussions, you’ll work with Pam to address:

  • Understanding the Scottish funding landscape post-covid and how arts and heritage fit into it
  • What your organisation needs to have in place to start from a position of strength, rather than need
  • How fundraising works and why people give – three models
  • An overview of the main sources of funding including Trusts and Foundations, statutory sources, individual giving, legacies, events and corporate giving
  • Identifying what part of your work should be aimed at what source of funding
  • Researching funders and sources of support
  • Beyond the thank you – how to develop relationships with your funders and supporter

By the end of the second session, you’ll be able to:

  • Identify what your organisations needs to have in place before you can start to fundraise effectively
  • Determine what sources of funding you can approach and identify which ones might be best matched to your organisational needs
  • Outline the elements needed to make your organisational case to funders
  • Understand what a range of funders look for when giving support
  • Feel more confident in approaching a range of sources of support

Ideal if… you have recently started in a fundraising role or are completely new to fundraising; suitable for volunteers, staff and board members.

An excellent starting point to access the bigger picture of fundraising in the arts in Scotland.
Session participant, Edinburgh International Festival

Meet the trainer

Pam Judson

Consultant & Trainer

Armed with over 25 years’s industry experience, Pam works with management committees, volunteers and staff across the voluntary sector to strengthen their fundraising capacity. This includes providing guidance and training in strategic planning, governance for fundraising, proposal writing and research, as well as developing membership and friends’ schemes and individual giving programmes. In addition, she has been a trustee for two Scottish grant-making trusts and has assessed a wide range of grant applications for several funders including the emergency Covid grants for the charity sector.


Date: Coming soon
Registration time: 10.15am
Time: 10.30am - 4.30pm
£130 +VAT for members (Culture),
£200 +VAT for members (Business),
£200 +VAT for non-members (Culture),
£320 +VAT for non-members (Business)
Category: Training Courses


Pam Judson

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