Training & Events

Sponsorship Matters | Sponsorship for Rural Organisations

You don’t need a business park, office block or manufacturing hub on your doorstep to attract sponsorship! Find out how to maximise opportunities outside cities and the central belt with Alice Samtoy in this insightful online session. 

Partnerships between culture and business organisations offer excellent opportunities to build and strengthen wider fundraising activities for regional and rural organisations. However, the fundraising landscape for rural organisations is often markedly different from central-belt or city-based fundraising.  

Sponsorship expert Alice Samtoy gives you a great foundation for making the most of your unique cultural assets within the corporate landscape. 


What will you learn? 

Over this three-hour online session, you’ll explore: 

  • applying a more tailored approach to sponsorship  
  • maximising local opportunities  
  • exploiting your often unique strengths  
  • identifying sponsorship opportunities 
  • implementing the most effective approaches to attract sponsorship 


Who is it for?

Fundraisers who are based outside of a city or the central belt and are seeking, or considering seeking, business sponsorship for your organisation’s activities or specific projects; geared towards small to medium sized culture organisations looking for sponsorship opportunities with small to medium-sized businesses.

Very useful, accessible session, scaled perfectly for being effective with small organisations.
Course participant, Glencoe Folk Museum

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Tuesday 24 September 2024
Time: 9.30am-12.30pm
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses


Alice Samtoy



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