Training & Events

Sponsorship Matters | Managing Ethics and Risk

A new training session to support fundraisers with concerns about ethics, due diligence and risk management around sponsorship.

This course has been designed in response to the surging concern of many fundraisers about the risks of accepting corporate support that may create PR backlash and end up causing more harm than good for the charity partner.

Sponsorship expert Alice Samtoy gives you a great foundation for making informed decisions around working with potential new and existing corporate partners.

What will you learn?

Over this three-hour online session, you’ll explore:

  • creating a policy and framework for decisions in your organisation
  • carrying out appropriate due diligence
  • guidelines for working with a potential partner to set up risk management
  • strategies including creating a crisis comms and staff support plan
Who is it for?

Fundraisers seeking to gain deeper knowledge and skills on ethics, due diligence and risk management around sponsorship.

Alice is an absolutely fabulous trainer, providing clear and easy to understand training, and facilitating informative dialogue within the group.
Course participant, Culture & Business Scotland

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Tuesday 3 September 2024
Time: 9.30am-12.30pm
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses


Alice Samtoy



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