Training & Events

Sponsorship Matters | Securing Corporate Partnerships

This practical course, led by Alice Samtoy, provides comprehensive training to deepen your knowledge and take your corporate fundraising to the next level.

This course will equip you with critical skills for sponsorship, including effective prospecting, aligning your pitch and delivering a partnership ready for renewal.

By the end of the course, you’ll have a new toolkit of key skills, tactics and knowledge to support your corporate fundraising, all the way from prospecting to renewal, giving you the resources you need to build strong and lasting relationships with businesses.

What will you learn?

In this in-person session, you’ll explore:

• building targeted pipelines
• effective prospect management
• cultivating relationships
• valuing your assets
• developing sponsor-centric proposals
• pricing and negotiation
• launching for success
• account management for renewal

Who is it for?

Fundraisers in the culture sector, delivering sponsorship in particular, and looking to develop your skills. Suitable for volunteers, staff and Board members.

Do it! So practical and enough information that you would have the confidence to start approaching potential sponsors straight away.
Course participant, Horsecross Arts

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice Samtoy is a fundraising and partnerships expert based in Edinburgh with significant experience in the cultural sector. With 18 years of industry experience and three academic degrees, she has deep professional knowledge and expertise.  She delivers bespoke consultancy services to organisations across the culture sector and beyond, focussing on a results-driven approach that delivers tangible fundraising impact for her clients.

Before launching her consultancy, she worked for major cultural institutions such as the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival, and the Royal Scottish National Orchestra.

​As a consultant, she has worked with BAFTA, Capital Theatres, Dance Base, Dunard Centre, Edinburgh International Book Festival, Edinburgh International Festival, and National Museums Scotland, among many others.

She is a regular trainer for Culture & Business Scotland, a Full member of the Chartered Institute of Fundraising, and a judge for the European Sponsorship Awards.

Details

Date: Tuesday 11 March 2025
Time: 9.30am-4.30pm
Cost:
£120 + VAT for C&BS members,
£190 + VAT for non-members
Category: Training Courses

Trainer

Alice Samtoy

Venue

Azets
Quay 2
139 Fountainbridge
Edinburgh
EH3 9QG

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