Training & Events

Sponsorship Matters | Securing Corporate Partnerships

This practical course, led by Alice Samtoy, provides comprehensive training to deepen your knowledge and take your corporate fundraising to the next level.

Delivered over two sessions, this course will equip you with critical skills for sponsorship, including effective prospecting, aligning your pitch and delivering a partnership ready for renewal.

By the end of the course, you’ll have a new toolkit of key skills, tactics and knowledge to support your corporate fundraising, all the way from prospecting to renewal, giving you the resources you need to build strong and lasting relationships with businesses.

Session 1: Thursday 6 June 2024 | 9.30am-12.30pm
Session 2: Thursday 13 June 2024 | 9.30am-12.30pm

What will you learn?

Over the two three-hour online sessions, you’ll explore:

• building targeted pipelines
• effective prospect management
• cultivating relationships
• valuing your assets
• developing sponsor-centric proposals
• pricing and negotiation
• launching for success
• account management for renewal

Who is it for?

Fundraisers in the culture sector, delivering sponsorship in particular, and looking to develop your skills. Suitable for volunteers, staff and Board members.

Do it! So practical and enough information that you would have the confidence to start approaching potential sponsors straight away.
Course participant, Horsecross Arts

Meet the trainer

Alice Samtoy

Partnerships Consultant, Samtoy Consulting

Alice believes that effective corporate-arts partnerships can deliver exceptional results, and that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies and charities to give them the tools to create high-performing and rewarding arts partnerships.

Alice has significant experience in creating business partnerships for the culture sector. With over £8m in partnerships value delivered to date, 14 years of industry experience, and three academic degrees, she has both deep, professional knowledge and expertise in creating meaningful, creative and innovative partnerships. Before launching Samtoy Consulting, Alice worked for major institutions including the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.


Date: Thursday 6 June 2024 & Thursday 13 June 2024
Time: 9.30am-12.30pm
£120 + VAT for C&BS members,
£190 + VAT for non-members
Category: Training Courses


Alice Samtoy



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