Training & Events

Fundraising Matters | Introduction to Individual Giving

Are you interested in developing an individual giving programme? David Nelson provides insight and advice into this increasingly invaluable income stream. 

This short course will explore the key role individual giving can have within your fundraising strategy and how to create a donor-centric giving programme. 

What will you learn? 

Over this three-hour online session, you’ll explore: 

  • what motivates individual donors
  • different types of individual giving programmes
  • building a successful individual giving programme
  • creating and maintaining positive relationships with donors
  • developing techniques for identifying and recruiting new donors
  • stewarding donors to become advocates for your cause
Who is it for? 

This course is ideal for anyone new to working with individual donors, or anyone looking to create or refresh their individual giving programme.

David takes a thoughtful approach to building individual giving programmes with the donor at their heart.
Leading fundraising consultant

Meet the trainer

David Nelson

Head of Programmes, Culture & Business Scotland

David joined Culture & Business Scotland in 2023 to take up this new role to lead on the development and implementation of key programmes, as well as contribute to organisational strategies and initiatives.

A languages graduate from Heriot-Watt University, he has enjoyed a variety of roles. In industries as diverse as hospitality, financial services and professional investigation, he worked for businesses ranging from a small family firm to a FTSE 100 company.

David subsequently developed a career in fundraising, with a decade at the Scottish Chamber Orchestra working across all income streams and then the National Galleries of Scotland managing their philanthropic giving programme and corporate partnerships.


Date: Thursday 10 October 2024
Time: 9.30am-12.30pm
£85 + VAT for C&BS members,
£125 + VAT for non-members
Category: Training Courses


David Nelson



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