Training & Events

Fundraising Matters | Introduction to Fundraising

This introductory course, led by Pam Judson, gives you the best possible foundations for starting your fundraising career. 

With over 25 years of industry experience, fundraising expert Pam Judson gives attendees a practical introduction to fundraising in two information-packed, hands-on sessions. 

Session 1: Tuesday 10 September 2024 | 9.30am-12.30pm 

Session 2: Tuesday 17 September 2024 | 9.30am-12.30pm 

What will you learn? 

Using a mix of case studies, presentations and discussions, you’ll learn about: 

  • understanding the Scottish funding landscape and how arts and heritage fit into it 
  • what your organisation needs to have in place to start from a position of strength, rather than need 
  • how fundraising works and why people give – three models 
  • the main sources of funding, including Trusts and Foundations, statutory sources, individual giving, legacies, events and corporate giving 
  • identifying what part of your work should be aimed at what source of funding 
  • researching funders and sources of support 
  • beyond the thank you – how to develop relationships with your funders and supporter 

By the end of the course, you’ll be able to: 

  • identify what your organisation needs to have in place before you can start to fundraise effectively 
  • determine what sources of funding you can approach and identify which ones might be best matched to your organisational needs 
  • outline the elements needed to make your case to funders 
  • understand what a range of funders look for when giving support 
  • feel more confident in approaching a range of sources of support 
Who is it for? 

This course is ideal if you have recently started in a fundraising role or are completely new to fundraising; suitable for volunteers, staff and board members. 

An excellent starting point to access the bigger picture of fundraising in the arts in Scotland.
Course participant, Edinburgh International Festival

Meet the trainer

Pam Judson

Consultant & Trainer

Armed with over 25 years’s industry experience, Pam works with management committees, volunteers and staff across the voluntary sector to strengthen their fundraising capacity. This includes providing guidance and training in strategic planning, governance for fundraising, proposal writing and research, as well as developing membership and friends’ schemes and individual giving programmes. In addition, she has been a trustee for two Scottish grant-making trusts and has assessed a wide range of grant applications for several funders including the emergency Covid grants for the charity sector.


Date: Tuesday 10 September 2024 & Tuesday 17 September 2024
Time: 9.30am-12.30pm
£120 + VAT for C&BS members,
£190 + VAT for non-members
Category: Training Courses


Pam Judson



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