The project
Journey to the East Festival 2023 is a 9-day festival celebrating cutting-edge Asian contemporary arts and eastern performance cultures in Glasgow. In 2023, a range of exciting events took place at the Centre for Contemporary Arts and other venues in Glasgow from 22 to 30 September, centring the phenomenal work of ethnically diverse artists and activists.
The partnership
Established in 2021, Journey to the East Productions aims to promote underrepresented Asian and Eastern performance practices to wider audiences. Jian Yi, the arts organisation’s Chief Executive, is originally from Australia and had an existing, strong connection with E G Business Equipment, an Australia-based organisation which operates in the field of retail technology.
Match funding from the C&BS Fund allowed Journey to the East’s goal to expand – to promote cultural and racial equity through programming, raise awareness and help build an ‘East and West’ cultural solidarity.
The positive outcomes
The Journey to the East 2023 Festival was a resounding success with strong ticket sales and several national media outlets printing both previews and glowing reviews. Many artists delivered their first ever performance in Glasgow.
