Obtaining personal data is very valuable for marketing goods and services, however, the question of what you can and cannot legally do with this data remains complex. Expert, Laura Irvine (Davidson Chalmers Stewart LLP) provides the facts.
As more of us are keeping in touch with our audiences, supporters and followers online than ever before, it’s essential to ensure your practices are lawful, as well as to provide privacy, security and transparency to maintain the trust of your audiences. This interactive lunchtime session will provide you with a clear understanding of the law, will explore practical examples to help you reflect on your organisation’s current approaches and processes, and will allow you to consider any changes that might be needed going forward.
Laura’s one-hour session covers:
- Lawful data processing
- Individual vs corporate subscribers
- Legitimate interest and soft opt-in
- Cookies, consent and the risks
- Spam
… and much more!
Please note that our Business Briefings are designed to provide completely up-to-date information so topic details within each session may change to reflect this.
Ideal if… you are looking to stay up to date on recent developments in data protection law, and particularly if you work in marketing, communications or development.
