Training & Events

Data protection and marketing update

Mihaela Bodlovic, 2019

Obtaining personal data is very valuable for marketing goods and services, however, the question of what you can and cannot legally do with this data remains complex. Expert, Laura Irvine (Davidson Chalmers Stewart LLP) provides the facts.

As more of us are keeping in touch with our audiences, supporters and followers online than ever before, it’s essential to ensure your practices are lawful, as well as to provide privacy, security and transparency to maintain the trust of your audiences.  This interactive lunchtime session will provide you with a clear understanding of the law, will explore practical examples to help you reflect on your organisation’s current approaches and processes, and will allow you to consider any changes that might be needed going forward.

Laura’s one-hour session covers:

  • Lawful data processing
  • Individual vs corporate subscribers
  • Legitimate interest and soft opt-in
  • Cookies, consent and the risks
  • Spam

… and much more!

Please note that our Business Briefings are designed to provide completely up-to-date information so topic details within each session may change to reflect this.

Ideal if… you are looking to stay up to date on recent developments in data protection law, and particularly if you work in marketing, communications or development.

Great introduction and overview of GDPR responsibility, very knowledgeable trainer and good opportunities for discussion and questions.
Session participant, The Village Storytelling Centre

Meet the trainer

Laura Irvine

Partner, Davidson Chalmers Stewart LLP

Passionate about data protection, privacy and information law, Laura was part of the only legal team in the UK to have successfully overturned a data breach fine imposed under the old Data Protection Act 1998. She has been a solicitor since 1999 and was a prosecutor in a previous life.

Laura advises clients across all sectors on how to work with what is now known as the UK General Data Protection Regulation and the Data Protection Act 2018. She wrote the GDPR Guide for the Law Society of Scotland, is accredited as a specialist in data protection law by them and chairs their privacy committee.  Laura is also a director of the Scottish Business Resilience Centre and a co-founder of Protectors of Data Scotland (PODs), a Meet Up group of ‘data protection geeks’.



Date: Tuesday 5 December
Registration time: 11.55am
Time: 12pm - 1pm
Free for members,
£35 +VAT for non-members
Category: Business Briefing


Laura Irvine



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